As Kintsugi’s Senior Marketing Manager, you will play a key strategic role in driving scalable top-of-funnel growth. Reporting to the Senior Director of Sales, you will design, execute, and optimize data-driven demand generation programs across all marketing channels to fuel pipeline and revenue growth. You will also play a pivotal role in maintaining brand visibility in the market and supporting revenue growth through targeted marketing efforts.

Kintsugi offers a competitive Total Rewards package to ensure our employees are well-supported both personally and professionally. The expected base salary for this role will range from $130,000 - $180,000 + Equity. Actual compensation may vary based on your confirmed skills and experience.

Benefits:

• Competitive Salary
• 100% Remote Work
• Flexible PTO
• Comprehensive Health Benefits (80% coverage of Medical, Dental & Vision)
• 401(K)
• 12 months of company-paid therapy via Talkspace
• Monthly Wellness Stipend
• Education Stipend
• Office Setup Stipend
• Annual Off-sites
• 16 Paid Holidays
• Summer Fridays (Friday Afternoons Off)
• Paid Parental Leave

At the moment, we are unable to provide visa sponsorship for this role.

• Refine Ideal Customer Profiles (ICPs), leveraging insights to craft highly targeted marketing campaigns that resonate with our core audience(s) and drive impactful results.
• Develop and execute lead generation campaigns to effectively engage and convert target audiences, including enterprise health systems and channel partners.
• Oversee event strategy, including event selection, planning, execution, and follow-up to maximize lead-generation opportunities.
• Collaborate with cross-functional teams to build customer success stories and bring them to the market to influence and accelerate pipeline growth.
• Manage Kintsugi's PR activities, such as crafting and distributing press releases, while also maintaining a dynamic online presence through our company website,blog, and LinkedIn page, to ensure consistent brand messaging and engaging content.
• Manage PR and Analyst relations to enhance brand visibility and market presence.
• Create customized marketing collateral, proposals, and presentations that effectively communicate the value proposition to prospective clients.
• Stay abreast of ongoing and upcoming trends in the marketplace/competitive landscape to inform marketing strategies and identify new growth opportunities.
• Attend industry events and conferences to network, promote Kintsugi, and gather insights for marketing initiatives.
• Contribute creative ideas and insights to continually improve marketing strategies and drive business growth.

Qualifications:

• Bachelor's degree in Business, Marketing, Healthcare Management, or a related field; an MBA is a plus.
• 5+ years of marketing experience, ideally encompassing both startup environments and the healthcare sector, including work with payers and providers.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, collaborative, resource-constrained environment and wear multiple hats as needed.
• Proven ability to lead end-to-end projects of various scopes and sizes.
• Comfortable leading conversations with executives at digital health companies and channel partnership opportunities.
• A collaborative approach to problem-solving, with a can-do attitude and a drive for results.

Bonus Qualifications:

• Experience using Hubspot Sales + Marketing, Definitive Healthcare, and Google Suite; familiarity with data analysis and reporting tools.
• Demonstrated ability to oversee public relations efforts, including working closely with PR agencies to craft and execute effective communication strategies that enhance brand visibility and reputation.
• Prior marketing experience with early-stage SaaS healthcare startup(s), catering to payers and providers.

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